F-Wave
Partner: Spire Agency
Deliverables: Trade Show Booth, Sample Board, Packaging, Truck Wrap, Website, UI, and UX
Synthetic roof shingles are a foreign concept to most people, so the trade show booth was a great opportunity for F-Wave to demonstrate their product’s value. They had a standard banner and backdrop setup when they came to Spire Agency, and I helped reskin their booth with new graphics that matched handout cards they would be passing out. The hail ball photo was shot by a professional photographer hired by Spire, I edited the photo, created the layouts, and designed icons for their top selling points. I also created the final files that were sent to the vendors for signage.
Sample Board
& Product Box
Sample boards are a great way to show potential client’s the real product, and F-Wave had three different shingle styles, and three color options per style. The cut-out handle makes it easy to carry around the board, and the back side design was loaded with facts to show that synthetic shingles consistently outperform standard asphalt shingles.
Truck Wrap
One of the biggest selling points for F-Wave’s synthetic shingles is the hail protection it offers. As part of a campaign, I designed a truck wrap to advertise their innovative product.
Website
When I joined Spire Agency they had already created a homepage design for F-Wave, which became the basis for the rest of the site I designed. The typography and color palette were already chosen, but I was in charge of continuing the aesthetic with no brand guidelines, and I found it easy to do. Tesla’s website at the time was a great inspiration for F-Wave’s site design, and it became the standard for whether or not the site looked innovative.
